Introduction to Google for India 2024
On October 3, 2024, Google hosted its annual event, Google for India, unveiling significant updates focused on India’s digital landscape. With a population nearing 1.5 billion, India presents a monumental opportunity for Google, particularly in the realm of Artificial Intelligence (AI). By 2030, Google estimates AI will contribute over €364 million to India’s GDP.
Gemini’s Adaptation to Indian Languages
One of the standout features announced is Gemini Live, the vocal version of Google’s Gemini chatbot, which now supports Hindi. Moreover, Google plans to introduce additional languages including Bengali, Gujarati, and Tamil, enhancing accessibility for millions of users. Previously available AI-generated Google search summaries in Hindi will soon expand to other languages, ensuring a broader reach.
Google’s Strategy for Market Penetration
In India, Google is integrating AI across various platforms, exemplified by Google Lens’s popularity and the experimental use of video-based searches. The AI concentration extends to Google Maps, providing generative summaries of locations and user-driven experiences. Additionally, Google aims to facilitate Indian merchants with tools like the Merchant Center, which creates engaging video content from static product images.
Despite challenges faced in regions like the European Union regarding AI regulation, Google is keen on establishing a positive relationship with the Indian authorities. The company’s emphasis on AI as a driver for economic and social improvement underscores its commitment to integrating itself into India’s digital economy, which it projects could be worth $1 trillion by 2028. Google is also focused on leveraging AI for public services, targeting sectors such as health, education, and governance.